What’s all the buzz? Social media is among the hottest internet buzz words in recent years, but is it really anything new? The truth is, no. Social media marketing has been around for decades, if not centuries, only the medium and methods have changed! “Social Media” today generally refers to the major social networking websites, such as MySpace, Facebook and Twitter, but the realm of social media extends far beyond that.

More than Tweets? Yes, social media is much more than Twitter’s tweets and Facebook’s status updates. Any online activity that is publicly interactive is considered “social media”. Everything from web logs (blogs) to video journals to discussion forums falls into this category, and it’s all brimming with brand marketing opportunities.

Is your brand social? Do you have a presence in the sphere of social media? Have you established your brand identity on Facebook? Do you participate in discussions related to your business on forums and other social media outlets? Do people tweet about your brand? Do YOU tweet about your brand?

What should you do? If you answered “yes” to some of the questions above, good for you! But, there is likely still more you can do. If you answered “no” to all of them, then you first need to verify that you really don’t have a social media presence. You might be surprised. Good, bad, or indifferent, there could be discussion of your brand, your products or any other aspect of your business out there that you don’t know about! Our Online Brand Analysis will take an in-depth look at the present condition of your online corporate identity, including social media, and make recommendations specifically for your business.