Do you need Brand Analysis? Are you the owner of a new company, trying to develop your corporate identity and do everything within your power to ensure the success of your business? Or an owner or executive for an existing company whose corporate identity branding is in need of a boost? Perhaps a w ell-established and successful company releasing a new widget that requires product branding? Maybe even a company that has lost its market over the years and needs to explore rebranding options? Regardless of which of these scenarios fits your business, the solution to all of your brand marketing issues begins in the same place: Brand Analysis Research.

You can learn a lot about your business, your industry, and your competition by investing in targeted brand analysis research. What’s hot in your industry? How strong are your branding efforts? What products are your competitors selling? How are they selling them? Is your website effective? Is your print advertising effective? Thorough research can answer these questions and many more!

Brand Analysis Options. Mandalay Solutions offers several Brand Analysis reporting options to suit different needs. Each brand analysis begins with a discovery meeting to learn your perspective on your business, your branding, your industry, and your goals. Then, as an outsider looking in, we examine your business, your industry and your competition. We analyze all of the information we have gathered about your business and compile a detailed report for you. Lastly, we take the time to present your Brand Analysis report to you and make recommendations to you so that you can make informed branding and marketing decisions.

Online Brand Analysis The Mandalay Solutions Online Brand Analysis is our most popular and most effective report. It focuses on your website and your online brand management. It includes search engine keyword research, but doesn’t stop there! We also take a brief look at your facilities to get a feel for your business and ensure there are no problem areas that should be addressed, and we spend a great deal of time researching your competition and their websites. (Know your enemy!) We also examine your company’s online branding in the social media environment and any available statistics on your website.

Offline Brand Analysis. Your Mandalay Solutions Offline Brand Analysis is an in-depth evaluation of all of your company’s printed materials and all non-internet brand advertising. It is usually most appropriate for larger businesses, which do a great deal of “offline” brand identity marketing, for those who intend to begin doing so, or those who are considering rebranding. We will examine all of your company’s printed products (business cards, letterhead, brochures, product labels, manuals and instructions and similar items) and all of your marketing branding materials (print, radio and television ads, billboards, etc.) for effectiveness and consistency of brand image and message. We will also look at your major competition to see how you compare.

On-Site Brand Analysis. If your business is one which requires your customers to come to you, your corporate identity and branding is largely determined by the appearance of your facilities and your employees. Our On-Site Brand Analysis is all about your corporate image at your office as perceived by your customers. As with all of our brand marketing research, we do what you can't do - we view your business from the outside with objectivity, just as your customers would. We will also take a brief look at your competitors to see how you compare.

Off-Site Brand Analysis. The extension of your corporate identity beyond your four walls, your website, and your advertising is often overlooked. Our Off-Site Brand Analysis takes a look at your presence in the community. Does your business have brand power in the community? Does your brand have a presence, even among those who are not yet your customers? To answer these questions, we look at everything from your company vehicles to your corporate sponsorships and even your product branding.