That looks like a BMW! Ever notice how major brands for products ranging from cars to consumer electronics to soft drinks have products or packaging that is unique and readily identifiable even without a visible logo? It’s not by coincidence. They very much on purpose. Even when the design changes, they put a great deal of effort into ensuring that the design changes are subtle so that the product is still recognizable. It’s all part of maintaining their brand image!

Beyond the sale. If your business sells a product of any kind, your brand identity does not stop after the sale! Your products, packaging and promotional materials continue to have value long after that sale. Paying proper attention to them can result in not only future sales from the original customer, but also from others who identify your brand with that customer. Dell computers are a fantastic example. Ever notice how every Dell computer is shipped in a boldly branded box? There is no mistaking when an office gets a new shipment from Dell. There’s no question “this office uses Dell computers”. That’s branding beyond the sale, and it’s proven to be very successful.

Branding for the long term. Whatever product you have sold continues to represent your brand, and should include a strong and permanent brand identity that is as consistent as possible. As we talked about when discussing labels, that branding needs to stand the test of time. It needs to be durable enough to outlast the product that it is attached to.

How can we help? Mandalay Solutions can help you develop your company and product logos, or make revisions to them. We can also help you determine the best methods of applying those logos to your products and packaging. Contact us today for a Brand Analysis, let us take a look at where your business is and help you find the proper direction for future growth.