Even in the internet age, billboards and other forms of large format advertising are still very effective. If you want to leave a visual impression of your brand on a large market on a daily basis, a billboard placed on a route that they regularly travel is a good investment.
The typical billboard is 14×48 feet, what should you put on it? With that much space available, you might be tempted to cram as much information on it as possible. You could easily print an entire brochure up there! But, keep in mind that most billboards are only seen for 3-5 seconds in passing. That’s not enough time for a viewer to read, much less absorb, a lot of information. The goal of a billboard design should be to first grab the viewer’s attention, then very quickly tell them who you are, what you can do for them, and how they can contact you.
Large format advertising is not limited to standard billboards, of course. These days, digital billboards are becoming more common, which opens the world of simple animation and much more vibrant color to your advertising. There are also moving billboards that drive around during peak traffic times carrying your message, bus and taxi advertising, even advertising on the side of a large building.
Like everything else that you apply your brand to, your large format designs should be professionally rendered for maximum impact. We can help you determine where to place your large format advertising and what you should include in it, and our designers can put together a design that will make it work. The best place to begin is by taking stock of your current situation with our Offline Performance Report. Contact us today and we’ll get started!
