So, you’re probably thinking, “OK, my brand is important, … but it isn’t EVERYTHING.” Well, you’re right. But that isn’t what I meant. The success of your business depends entirely on the perception that clients, and potential clients, have of your business. For everyone that considers doing business with your company, you must accept that their perception is their personal reality. And those perceptions can come from any little thing connected to your business. Things you may not even be aware of, or may have failed to notice. As an example, let’s talk about the sign out in front of your business. You probably bought a shiny new sign when you first opened your business. You proudly put it out there, even before you opened the doors. It was colorful, and beautiful. But have you looked at it lately? I mean really LOOKED at it? Maybe it’s five years old. […]
Read more →Major corporations spend hundreds of thousands of dollars, even millions of dollars, to build their brand. The investment in time and money can be staggering, but the positive results are clear. But what about a start-up company that has a very limited budget, or a company hit by the economic crisis? How can those with very little money hope to develop a strong brand image when they don’t have the budget? The answer is in the basics. There are a number of things you can do to develop a positive brand image with absolutely no money! Understand your market and competition If you are to develop a standout brand image, you must first understand what your marketplace looks like, and who your competition is. If you have a hardware store at the north end of town, and there is a hardware at the south end of town, you should visit […]
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