Uniforms and your Brand. Yes, a uniform with a logo on it is among the most obvious forms of corporate branding out there. But, could there be more to it than that? You bet there is! Even without the logo, having all of your employees wearing the same uniform (or at least dressing in a similar manner) sends a very strong message.
What if your employees never see the public? This is an excellent question, and it applies to everything from manufacturing employees to call center employees. If customers never see your employees, how can their uniform affect your brand? This is something that researchers have studied over the years. They have found, among other things, that uniforms help employees to feel that they belong to a group. They help build a sense of camaraderie that, in turn, helps the group function as a more cohesive team.
It has also been said that how an employee is dressed affects how they feel and how they interact with others. It is not unheard of for even a call center, where employees only interact with customers over the phone, to benefit from a strong professional dress code.
What can we do for you? With our On-Site Brand Analysis, we can help you determine what kind of uniform or dress code is best for your business. Then we can source branded apparel items with your logo in your corporate colors and in the style that is appropriate to your business and the kind of work that your employees do.