The Power of Print. While a great deal of your modern marketing will take place on the internet, you can’t write off the power of print advertising just yet. Here are two very strong reasons you should maintain your presence in the print medium.
Brand Identity. Putting your brand name, logo and message in front of potential customers at every opportunity is one of the keys to good brand development. Even if you’re already reaching the same primary market via other means, print advertising will reinforce your importance in the marketplace. Even if the ad goes largely unnoticed, the image of your brand will be subliminally strengthened in the mind of the reader! When the reader has a need for your product or service, you will come immediately to mind: “those guys are always advertising in my favorite magazine, I’ll try them!”
Website Traffic and Sales. Well-designed print advertising has been proven to generate great increases in website traffic. These increases in traffic are followed by an increase in sales! Sometimes you need a good print advertising campaign in publications that are relevant to your market to boost your sales.
Where To Advertise. The big questions you should be asking now are “where should I advertise?”, “how often should I advertise” and “what should I advertise?” With some research, we can help you answer those questions! We recommend our Off-Line Brand Analysis as a starting point. As a part of that analysis, we will look at your industry, your competition and your market to determine your best print advertising strategy and much more!